An easier way to build your startup

Creating a successful company from scratch is hard. From idea to MVP to full-blown product, the journey is long and complex.

Whether you’re validating your startup idea, looking to improve your product-market fit, or position for fundraising, our tools will set you on the path to success.

Ideal customer profile

Define a target customer

As anyone serving customers will tell you, to serve them well, you need to get to know them well. But the first step before getting to know your customers is: Who is your customer?

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Create customer interviews to gain product insights

Once you've chosen a target customer, you need to research it. Smart, efficient, deliberate, and unbiased. Our tools will help you generate the right insights into your customers' pains and opportunities to address them.

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Customer focus
Product market fit

Improve Product-Market Fit

Product-market fit involves successfully identifying the target market and serving them the right products. Our tools can help you develop a product-market fit strategy that lowers customer acquisition costs, improves customer retention, and boosts growth.

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