Creating a successful company from scratch is hard. From idea to MVP to full-blown product, the journey is long and complex.
Whether you’re looking for a startup idea, validating your existing idea, or still looking for the product-market fit, creating a great customer definition will help you to generate easy wins and will set up for success at any stage.
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Can you connect?
Selling to customers requires that you create a meaningful conversation with them. But can you do that if you can't even identify them in the crowd?
Define a target customer
Define your ideal customer profile and get insights on your target
Define a winning solution
Creating solutions that cater to your target needs creates easy wins