Tlalao Blog - on entrepreneurship, fundraising, communication and more

May 20, 2021

Your startup idea means sh*t

Instead of focusing on your idea validation, it's much better to decide which customers you will serve first and then build a product for those customers.

Fundraising

May 12, 2021

Get Investors To Invest In You - Your Pitch Deck Team Slide

For early stage fundraising, you can talk about the opportunity for hours, but the investors mostly care about you. So while you should nail every other slide - you must nail your team slide.

First-Time-CEO

May 2, 2021

Getting your startup through five years and beyond - how to avoid the 90% casualty rate.

This submission aims at highlighting the things you - as a startup entrepreneur - should pivot on without the frills, bells, and whistles.

Marketing Strategy

April 5, 2021

How To Develop A Cost-Effective Marketing Strategy For Your Start-Up

Creating a marketing strategy for an early-stage startup can be overwhelming. This will guide you through the considerations, what to plan and prioritize in your early marketing strategy.

Marketing Strategy

March 14, 2021

Digital marketing strategy for new product launch

By definition, before you find your product-market fit, you will be searching for it. In this, we'll provide some dos and don'ts regarding to the marketing strategy you use in your search.

Fundraising

February 11, 2021

Preparing for a Kick-Off Meeting with Start-Up Investors: Everything You Need to Know

Before meeting an investor for the first time, you need to prepare. Yourself, your team, your material, and your pitch. Also worth getting to know the people you meet.

First-Time-CEO

January 26, 2021

How to Find Investors for My Start-up

Finding start-up investors is not a simple task, and it does require a lot of time and effort, but most importantly, it requires a process.

Fundraising

December 21, 2020

Which Business Models Do Investors Prefer?

When thinking of your start-up and its business model, you must consider how you will fund it and whether the chosen business model will be agreeable to the investors you could realistically engage.

First-Time-CEO

December 13, 2020

Business Plan vs. Lean Start-up vs. Business Model Canvas: What's right for you?

Should you create a business model canvas or should you validate your startup using the lean start-up approach? It's very hard to choose the right tool when you don't know the job yet.

Fundraising

November 25, 2020

How to Prepare an Investor-Ready Business Plan

As business plans were the first step in starting any traditional businesses, the format stuck. However, in this day and age, your business plan needs to deliver and scope on a ton of content.

First-Time-CEO

October 29, 2020

The Importance of Getting Advisors to Invest in Your Startup

Startup advisors come in many shapes, but it's critical to get the advisor aligned with your company, and getting them to invest helps that. There are other benefits such as networking and more.

First-Time-CEO

September 23, 2020

Is the importance of team building reflected in your schedule?

The importance of team building in startups creates a unique opportunity for the startup CEO to engage and mobilize his team, getting the full benefits of team-building not \available to corporates

First-Time-CEO

September 13, 2020

Hiring your first freelancer

Sooner than later, you’ll hit some walls that will hinder your progress. Some of these walls can be overcome with more “firepower,” and outsourcing can be a great idea if it's done right.

Business Strategy

September 7, 2020

What is your market size - part 2

Understand the power and risks of market potential, as well as what affects your realistic market size.

Business Strategy

August 24, 2020

What is your market size - part 1

The benefits of market analysis are faster fundraising, better messaging, and overall focus.

First-Time-CEO

July 30, 2020

V2MOM template for startups - entrepreneur beacon and company alignment

Startup founders and CEOs can complete this in under an hour .

Fundraising

July 24, 2020

How to protect yourself from bad investors

What to look for, what to avoid and how to due to diligence Startup investors

First-Time-CEO

July 8, 2020

Early-Stage Startup Financial Metrics

Liquidity ratio, current ratio, Berry ratio. Before you dig into each one of them, what ratios do you really need and how to use them

First-Time-CEO

July 4, 2020

7 items to tick off as a first time CEO’s

First-time CEOs are facing the challenge of being required to fill many gaps both in their knowledge as well as in their skills game. This could lead to being overwhelmed. This checklist will help.

Fundraising

June 29, 2020

Think you reached Product market fit? Break it down to potential investors

Understanding your level of Product market fit level is key to both understanding which investors you should target, as well as what to expect at the table

Fundraising

June 21, 2020

Your startup funding is lagging. Here is why.

Investor research is a key step in successful fundraising. If you are planning a fundraising round or if your feeling stuck in your current fundraising efforts this is for you.

Fail stupendously, but be smart about it

Your startup idea means sh*t

Get Investors To Invest In You - Your Pitch Deck Team Slide

Getting your startup through five years and beyond - how to avoid the 90% casualty rate.

How To Develop A Cost-Effective Marketing Strategy For Your Start-Up

Digital marketing strategy for new product launch

Preparing for a Kick-Off Meeting with Start-Up Investors: Everything You Need to Know

How to Find Investors for My Start-up

Which Business Models Do Investors Prefer?

Business Plan vs. Lean Start-up vs. Business Model Canvas: What's right for you?

How to Prepare an Investor-Ready Business Plan

The Importance of Getting Advisors to Invest in Your Startup

Is the importance of team building reflected in your schedule?

Hiring your first freelancer

What is your market size - part 2

What is your market size - part 1

V2MOM template for startups - entrepreneur beacon and company alignment

How to protect yourself from bad investors

Early-Stage Startup Financial Metrics

7 items to tick off as a first time CEO’s

Think you reached Product market fit? Break it down to potential investors

Your startup funding is lagging. Here is why.

Company

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