Who is Tlaloa for?
Tlaloa is aimed to help startup CEOs and founders and in their entrepreneurship journey.
We are focused to serve early stage, tech driven startups, that raised or aim to raise VM money.
Why is Tlaloa needed?
Not all CEO’s are the same, but as an early-stage startup CEO, you will be required to have superb skills in many fields: hiring , sales, strategy and product.Communication skills are needed to achieve all the above, but they are even more important to engage your investors in an efficient way.
What is effective communication?
Effective communication provides the best results and impact compared to the needs, plan and resources used to execute it.
Effective communication provides external stakeholders with much needed "holds" to the company and helps to optimize the company's impression with it's investors. This helps to streamline processes involving those stakeholders.
Effective communication transfers the right message, to the right audience, at the right time and using the right channel. This is true for a single message as well as the communication stream as a whole.
What is IR/Investor relations?
"Investor relations (IR) is a strategic management responsibility that is capable of integrating finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation."
This is a Wikipedia definition and naturally it doesn't have startups in mind. No startup we know has an "investor relations" function, nor do we think it is justified at early stage company. That said, to optimize the success of the company, the CEO must adopt an "investor relations" mindset early on, and adopt tools and processes that support it.