Build products that help your customers

You can build based on intuition, but it's better to build based on knowledge

With knowledge comes power

Assuming you have a solid understanding of your customer jobs to be done, pains and potential benefits, create product hypothesis and test them with your users.

Map it. Build it. Test it. Analyze. Repeat.

Talking to customers

Map customer jobs to be done

This can be fairly simple in B2C startup but very complex for B2B startup. Identify hidden jobs to be done which create huge opportunities for startups.

Map customer pains and benefits

These might change over time with additional knowledge, but keeping track of them and communicating to them team is invaluable

Create and test product hypothesis

You are building and MVP. How minimal can you keep it while making it viable? Change the the guessing game into a process.